Our industry has always had inherent financial & legal risk. It seems to be getting better and better every day as more people come to understand that CBD & industrial hemp products are not the same as psychoactive cannabis products containing THC (tetrahydrocannabinol). The reality is that these risks do still exist though and we've been in this industry since long before it became mainstream. So, the natural question is why do we and our partners do it?
The family farms that we've partnered with are in this business because they love what they grow and they love that it helps people. These folks wake up early and go to bed late to make sure that every single plant is tended with care. Likewise, our budtenders handle each flower as the precious gem that it is. You'll seldomly find a group of people so happy to arrive at work, so purpose driven in their day, or so dedicated to a cause. Lastly, our management has chosen this industry to make a difference through leadership and business development. We believe that in order for this industry to emerge into full mainstream acceptance it needs a leadership that understands the importance of standards, processes, growing a business without being at the mercy of a volatile stock market or the expected returns of capital investment firms. Our company structure, philosophy, and objectives allow us to work for our patients, our partners, and our team.